Once the materials have been collected, it is likewise important to ensure that they are kept under the best possible conditions so that they can be easily consulted during the subsequent analysis phase. When collecting such materials, it is therefore important to use strategies that assist us in the task of identifying rumours and legends. Reflecting global, ever-shifting contemporary culture flows, especially changes in local realities of “ethnoscapes”, “mediascapes” and “ideoscapes”during the 1990s, the practice of invoking Krvavá Máří seem to be both parallel and the transformation of local practices such as schoolchildren’s spiritism and horror stories of the 1970s and 1980s.Īlthough rumours and contemporary legends are widely present in our daily conversations, they can often be difficult to collect through interviews because informants can find it difficult to understand clearly what it is we want them to tell us. Comparing the Czech situation with similar cultural processes analyzed in Sweden, Spain, and especially Russia, the paper describes the diffusion of this practice by global popular culture and its glocalization to suit peculiar Czech youth ghostlore inspired by historical personages. The paper, using data documented during longitudinal field research of Czech contemporary folklore, presents the growing popularity of this expressive practice in a Czech setting in the last fifteen years, starting with the late 1990s. This phenomenon, extensively studied by Western folklorists since the 1970s, is closely connected to a wider discourse of children and youth ghostlore, and interpreted as a girls’ ritual reflecting prepubescent menstrual anxiety, reflexion of process of ontological psychological development devoted to mastering emotion of fear of schoolchildren, or, in later adolescence, a reflexion of archetypal self-development processes in a Jungian sense. An expressive cultural practice of invoking a ghostly female figure, most often called Bloody Mary, an important part of the folklore of children and adolescents in the West, represents a unique amalgamation of ritual practices, folk beliefs, and demonological narratives.
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